Collage of fashion illustrations and photographs featuring women in white dresses, with text reading "feel the fear and DO IT anyways," accompanied by floral illustrations and vintage-style framed botanical prints.

Structure and story for brands shaping modern ceremony.

Behind every beautiful brand is a system that works.

The prettiest brands often hide the messiest backends. We design systems that feel as thoughtful as your aesthetic, so your business moves with the same clarity as your vision. Showroom Theory helps creative founders scale with intention, bridging aesthetics and operations, so your growth feels good and sustainable.

About Showroom Theory

Founded by Chelsea Jackson, Showroom Theory is a consultancy built at the intersection of structure and style. We help creative founders, especially in fashion and bridal, turn vision into systems and aesthetics into action. With a sharp eye for detail and a deep understanding of operational flow, we bring clarity, cohesion, and calm to brands shaping modern ceremony.

A fashion model walking on a checkered marble floor during a runway show, wearing a dramatic white coat with a long train while the audience watches and takes photos.

Our Services

Three ways to stay supported - with a cadence that fits your vision.

A woman in a white blazer and lace stockings is sitting on a brown chair, leaning back with her head tilted upward and eyes closed, appearing relaxed or tired.

The Floorplan

Tier 1, One-Time

Clarity for brands growing with intention.
A foundational one-time audit and strategy offering designed to assess your current systems, identify points of friction, and deliver a streamlined, scalable framework. Think of it as your operational blueprint - custom, scalable, and designed to move you forward.

Ideal for: designers, boutiques, or founders on the edge of growth
Outcome: clarity, decisiveness, a plan you trust

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Back of House

Tier 2, Retainer

The systems that make the spotlight possible.
A retainer-based engagement for brands seeking ongoing support, cleanup, and structure behind the scenes. We work together to refine your backend operations - from delegation to fulfillment, client experience to vendor management - with consistency and calm.

Ideal for: brands feeling friction between what they promise and how things run
Outcome: relief, confidence, operational calm

Woman dressed in a white wedding gown with tulle and lace details, wearing a veil and a floral headpiece, standing in a dark room.

Form & Function

Tier 3, Retainer

Creative clarity meets operational fluency.
This is where brand meets backend. We align your visual identity, storytelling strategy, and customer experience with the operational systems that support them. Together, we build infrastructure that feels as intentional as your brand looks.

Ideal for: visual-first brands, creative founders, marketing-driven boutiques
Outcome: alignment, momentum, and an elevated brand experience

Christy Baird, CEO and Founder of LOHO Bride

“Chelsea is both strategic and creative - able to lead complex backend systems while also shaping brand language, high-touch service experiences, and cross-functional alignment with ease.”

The WED

Named “Top Bridal Stylist” (article here)

Trusted by creative leaders and industry icons.

Contact Us

Not sure which path is right? Let’s talk. We’ll help you identify the best starting point for your goals.